Why should I have a Web Site?

Having a website and internet presence has become as important as having business cards, a brochure, a catalog and ads in the yellow pages.  It is an invaluable and cost effective means of providing complete information about your business and your product or service to the general public and to your target audience. 

A web site is an important link to your target audience whether you have a product to sell, service to provide or information to distribute.  Your web site can provide full information on your products or services 24 hours a day,  7 days a week so that your target audience can access it at their convenience and receive the information they desire - when they desire it.  Your site can include brochures which your readers can print, pricing information, order forms, feedback forms, maps, speech and/or music, pictures and graphics, your logo - the limit is your imagination.  A well designed web site meets the needs not only of your first time customers but also of your regular customers who can return regularly to find out what's new. 

Besides the internet "search engines" which are an invaluable tool to listing your site on the web, your site can be promoted via your letterhead, business cards, brochures, promotional mailings and other targeted advertising activities.  Pacific Bell has introduced web site listings in its directories and this is likely to expand in the future.  Many organizations and communities offer linking to local businesses and services. 

Information on your web site can be changed or updated as frequently as is needed - an option not easily available with printed material.

Why should you have a Web Site?  Why not?